Embedding Payments Gives Brands More Control Over Critical Customer Experiences

Yet another type of embedded finance from tech companies is payroll advances. For example, digital banking provider Claire specializes in providing on-demand pay to employees. They exclusively sell their product as an embedded offering to HR, payroll management, and workforce management software companies. Embedded finance, in turn, enables brands from other industries to join an existing ecosystem (or form an ecosystem of their own) and use the power of many to grow more profitable. As an online retailer, you can use proprietary data such as customer lifetime value or return rates to build custom risk profiles for personalized lending offerings. This can produce better margins on embedded financial products and spur new embedded value financing options.

embedded payments companies

The likelihood of errors increase, because manual entry is required in order to process payments. Like all new concepts, for those just becoming acquainted with the idea, it can be challenging to get a grip on what this term means. Simply put, embedded finance is the use of financial tools or services — such as lending or payment processing — by a non-financial provider. For example, an electrical shop could offer point-of-service insurance for goods sold in-store. Rather than a repair person needing to invoice for services days later, they can take payments on site with a payment solutions platform like Xplor Pay, said Matthew Morrow, CRO of Xplor Pay.

Embedded Payments

While buy now-pay later mania has cooled since the COVID-19 pandemic fueled online use, it will continue to be a hot theme in the industry as it adjusts to in-store use and new regulations in the offing for 2023. Platforms have the chance to maximize retention and unlock new revenue streams for relatively low costs. Those that own distribution will be able to offer unprecedented convenience to end users, sparking large new revenue streams. Although growth looks strong for enablers overall, the supply of new enablers could far outstrip demand. By 2026, platform revenue will more than double to $14 billion, with take rates remaining largely flat.

To succeed, they’ll need to choose partners carefully—institutions that truly meet their needs and enablers with a razor-sharp focus on fulfilling their requirements. We estimate that PoS enablers today take a healthy 9% to 11% of the credit value. This is still significant, especially when compared with the transaction returns of BNPL, but PoS has higher servicing costs as a consequence of the business model. Learn more about how Stripe can help differentiate your platform and accelerate revenue growth, or get in touch with our team to get started. Combined, the above advantages enable non-financial companies to secure higher profit margins and diversify revenue. Launched at Infinicept’s annual “Ignite” conference, the Embedded Payments Bill of Rights has gotten support from companies including Authvia, SumUp and Valpay, the release said.

Embedded payments

Now, the emergence of embedded finance has cut through much of the red tape, and business owners are looking to wrap payments and financial services into their softwares as seamlessly as possible. The desire for increased access to these services is only going to grow, he said. Klarna is one example of an online financial services provider that offers lending.

embedded payments companies

This should cause revenues to reach just over $4 billion for platforms and $1.3 billion for enablers. In the same period, we expect enabler SaaS fees to scale proportionally, growing to over $5 billion. SMBs, which represent 57% of B2B card volume, will be significant adopters as embedded penetration rises from 5% in 2021 to 15% in 2026.


For instance, instead of addressing the collective hospitality market with nondescript terms and tools, verticalized software providers can credibly offer value to restaurants, hotels, spas and gyms. The precise traits, opportunities and challenges of each business are baked into the software. The 2020s will bring embedded payments infrastructure to the forefront, priming a massive wave of innovation and new revenue opportunities. Today, the story has shifted to nearly every software company becoming a payments company. That's, of course, an oversimplification, but it's not an exaggeration to suggest that companies from nearly every sector are actively looking into how to embed payments in their offerings. With embedded insurance, it’s no longer necessary to meet with an insurance agent to get coverage for an upcoming trip or a new car purchase.

Having spent the last 20 years immersed in the world of financial and payables processes, my career has almost come full circle. Alviere provides the most complete embedded finance platform available today, empowering the world’s most visible, trusted and beloved brands to offer financial services to their customers for the first time. Walnut Insurances is a insurtech that has built technology infrastructure to power embedded insurance for retailers, financial services, and consumer platforms. The platform makes insurance convenient, creating accessibility for underserved...

Embedded lending

Before embedded finance, a consumer had to use their credit card or take out a traditional loan from a financial institution—both of which can carry high interest rates. Embedded lending increases consumer access to lending and helps companies increase sales. Any business that offers embedded banking should also be able to offer a branded debit card, whether that be for consumers, employees, or even vendors and contractors. The Lyft debit card (mentioned in section one), is a perfect example as it’s linked to the embedded bank accounts that Lyft exclusively offers to its drivers. Now, with fintech platforms such as Ramp and Divvy, businesses can more easily get their own business credit cards and offer them to all employees.

  • The merchants no longer have the frustration of having to try to help solve any customer service issues with multiple providers.
  • Its industry-standard payment gateway solutions integrate with virtually every payment processor in North America and are utilized by hundreds of Point-of-Sale developers in North America in an array of vertical markets.
  • Below is another graphic from the Swiss Fintech publication showing venture capital funding for fintech, and the year over year growth between 2020 and 2021.
  • “We are seeing a big focus on embedded finance” this year, said Jodie Kelley, CEO of trade group the Electronic Transactions Association, in an email.

Now, that might be a bit of an exaggeration considering the complexity of managing corporate finances compared to your personal spending—but there’s certainly room for improvement. In this hotly contested market, 90% of today’s revenue pool could migrate to software vendors, major technology firms, and other contenders. The key is to be practical and clear about monetization strategies, focusing on how to reach the volume necessary to justify the expense of building new capabilities. It makes sense to outline participation choices early, staying close to areas of strength and core capabilities. A fair share of what banks need they probably already have, so externalizing these services can become part of the first-draft architecture.

The benefits of embedded payments

Businesses can offer loans through their embedded finance offerings — and customers don’t even need to go to a traditional financial institution. Companies have various ways to embed digital insurance options, most via partnerships with fintech companies. These fintech companies build insurance options into the checkout flow, enabling consumers to choose insurance as an ‘add-on’ to their purchase. One area where branded payment cards are making an impact is in the B2B space. For ages, companies have either had their employees use personal cards for business expenses or provided them with a company credit card from their bank.

embedded payments companies

Goldman Sachs has taken strategic bets across the value chain, including cementing itself as the banking partner for Apple Card and a partner for Stripe Treasury, while also fielding its own distribution through Marcus and MarcusPay. Assuming the platform does not take any credit risk, it can expect to take between 50 and 200 basis points of the total principal. This means B2B lending revenues, which equated to only $0.2 billion in 2021, should rise to $1.3 billion by 2026 (see Figure 9). Access a complete payments platform with simple, pay-as-you-go pricing, or contact us to design a custom package specifically for your business.

Traditional payment facilitator (payfac) model of embedded payments

They've developed customized offerings that cater to the unique needs of merchants in growing industries such as health and wellness, travel and hospitality, or transportation. No matter their marketplace, verticalized software companies recognize a need for specificity. On the other side, consumers embedded payments companies who engage with businesses using embedded finance systems are able to conduct financial transactions quicker and easier — without needing to go to a bank. The opportunity for financial services to expand into previously non-financial areas is unprecedented—and still in the very early stages.